01
Awareness
02
Search
03
Interpretation
04
Analysis
05
Action
Trigger
News report on a marine heatwave — needs to understand the scale of the problem
Searches Copernicus, EMODnet, NOAA and national portals for relevant data
Examines SST indicators, anomaly charts, raw time-series graphs
Compares affected regions and time periods, overlays multiple indicators
Issues protective quotas or designates marine protection zones
Thoughts
I need data to understand the scale of this problem
Where on earth can I find this information?
What does this actually mean for policy?
What decision should I be making right now?
Now I'm confident in the data behind this decision
Feelings ConcernUrgency FrustrationWasted time ConfusionUncertainty CuriosityHope ConfidenceRelief
Pain points
No single verified source of ocean data
10+ platforms, incompatible interfaces and formats
Raw data only — no explanations, no policy context
Hard to draw cross-regional conclusions
Lack of trust and traceability in the data
Opportunities
Quick access to a verified, up-to-date ocean data hub
Single point of entry aggregating all major sources
LLM explanations with plain-language policy framing
Interactive comparisons, filters, exportable charts
Full traceability — sources, methodology, confidence
Metrics
Before1–2 h
After5 min
Platformsnone yet
Trustlow
Before3–6 h
After2 min
Platforms5+1
Trustlow
Before4–8 h
After15 min
Platforms1
Trustmedium
Before2–4 days
After1–2 h
Platforms1
Trusthigh
Before1–2 weeks
After1–2 days
Platforms1
Trust high